Monday, January 04, 2010
Planet Entrepreneur
SE = MC2
"From 100% of seedlings growing entrepreneurs, usually only 20% have survived, and 80% die."
100% of seeds from self-employment is growing, usually only 20% have survived, and 80% died, so said Jahja B. Soenarjo, Chief Consulting Officer of the company DIREXION Ir. R. Budi Setiawan from associate partner to the team covering the El Herlina Lisa, when talking about the phenomenon of entrepreneurial failure and bankruptcy in Indonesia in running the business. Although this phenomenon is a natural thing, according to Jahja not mean can not be avoided. Binis and marketing consultant also gave some ideas for the entrepreneur to minimize the risk of failure and bankruptcy. The following excerpt from the interview.
How do you see the phenomenon of entrepreneur bankruptcy in Indonesia?
Usually this, from which 100 seedlings grown entrepreneurs, usually 80% die and 20% live and survive. But the 20% who survive this, 5 years later will shrink again. Within the first 1-3 years will fall, and the rest will last up to 5 years and who survived a period of more than 5 years will also be filtered again. So the collapse of all kinds. Some businesses went bankrupt in early (premature), just beginning, already bankrupt. Bankrupt at the time began to grow and go bankrupt in the adult. This phenomenon usually occurs. If at bangrutnya introductory phase to grow, there is rarely rescue. But as adults bankrupt, it was easier. Companies can sell, the take over, and find investors. In the years 2000-2003, most of the bankrupt company. Among Dotcom companies. These communities are mushrooming everywhere, but he was no less than 2 years.
What do you think caused it?
Usually, they just have an idea but do not have strong business skills. So the seed was very good entrepreneur once, but must also be accompanied by a business skill as a strong fundamental. Therefore, there must be a true entrepreneur education so that people can learn how to become an entrepreneur who can manage the company and can avoid the trap-trap risk of business failure. Broadly speaking, it could be due to bankruptcy because of internal factors, such as miss-management, such as family management, collusion, etc.. External factors, such as the monetary crisis. For example, companies that had declined and then rose again, is the Export bag. When faced with a crisis due to cost push pressure is too high, they finally did a total revitalization. Management's corporate strategy Rejuvenation (Rejuvenation-red) that has begun to let this wilt not die truth.
The cause of the most dominant?
Mismanagement. The number of entrepreneurs set out from a hobby, or a fad and suddenly become entrepreneurs. But they are not polished. Oh sorry, that wild way. They were surprised, opportunities can be exploited, and large orders, so they are not ready to arrange everything. They become important if only for covering the order is fulfilled. They do not develop and mature to make calculations. But if management and strong organizational, and business skills were good, and the pressure in siatuasi however, they will be able to survive and twisted. They know that backup plans in dealing with difficult situations. But if you do not have it all, be breached.
Your opinion about the school entrepreneur who has been there now?
Most entrepreneurs were born naturally. Natural embryos never the truth entrepreneur school. Education entrepreneurs truth is already standardized curriculum. Bagimana create business plans, conduct business control, and develop a good organization. Well, better that way. Departure from an idea truly unique and market it there. There is polished and prepared business plans, in which there is a strategy to deal with the market so do not let the embryos grow existing and missing. There is a natural entrepreneur, and then taught himself and success. At a certain stage he survived not because of his entrepreneurial skill but because of their ability to integrate entrepreneurship with the elements of professionalism. He began to recognize and professional management. If you do not use professional management and would not have survived. One disadvantage is mencampuradukan business entrepreneur and personal or family finances.
Is there anything else that must be considered?
Network. Entrepreneurship can be great because of its ability to build networks and this capability is very important. So, it's good that larger companies or state enterprises, state enterprises to facilitate SME-SME so that there is institutional, and make practical and educational modules that can be used as a systematic guide for the perpetrators of this SME.
Basic what should have a entrepereneur?
Knowledge management, networking and market. These three things important. An entrepreneur must know the market there are products or services, or guns, and how to develop markets, and his marketing skills should also be there. Formula SE = MC2, Successfull Entrepreneur = Marketing, Competensi, and Conection.
So far, how the business entrepreneur to market what you see?
Still lacking. They can make a product but can not package the product well. Packaging is not attractive, his brand ugly sometimes even absent, or present but less so for the commercial market in guns could be modern while the traditional market in overpriced. For example, in Central Java, a lot of business people working in the field of traditional beverages. At first they did not understand about branding, and market. But they have mastery in one area. Eventually they learned that a long time, I have seen a lot of success. They taught himself, experimenting to make the product more attractive and modern market could get even if further development can also be exported.
How do you see the wriggling entrepreneur in this country today?
Many entrepreneurs emerged because of the condition. For example, people who used to work, have capital, and it is entrepreneurs but they do not have basic. But I am quite happy with the current era of leadership. Lots of seeds to grow new entrepreneurs with extraordinary creativity. They were so brave to take higher risks, make new breakthroughs. For the entrepreneur who can really say is an entrepreneur willing to take risks and give birth to an idea. But there is also a follower (follower-ed) entrepreneurs are people who went along. Become entrepreneurs because look at what else the trends and behavior, he felt it was an opportunity and he entered. For example, when Mr. Bags?? S other behavior that is not a pure entrepreneur and their follewer only their first claim but not so. So, there are people who did take the first risk and there is also the only part of it. Usually the fastest is the second collapse. But it also depends on the first or pioneer how he manage the market. If not he will be disalip and he had fallen.
What strategies can be applied to avoid bankruptcy?
One of them we will talk marketing. How to create diffresiansi. Competitors may come and go but an entrepreneur must do improvisation and innovation. Improvisation in business, management quality, and innovation in the product. So that his competence gap further and more difficult to imitate and be the market leader (market leader-ed)
Your advice for entrepreneurs?
In starting a business identify themselves. That is, what competencies possessed and what will be sold to the market. Second, identify the market, customers and competitors who. Third, get up early fundamentals. So, have started to apply the principles of administrative namely, the existence of a clear separation between the personal and business. Fourth, build business networks and do improvisation and innovation on an ongoing basis. Set aside from the business profits earned for improvisation and innovation of products that can make companies can increasingly overlapping
"From 100% of seedlings growing entrepreneurs, usually only 20% have survived, and 80% die."
100% of seeds from self-employment is growing, usually only 20% have survived, and 80% died, so said Jahja B. Soenarjo, Chief Consulting Officer of the company DIREXION Ir. R. Budi Setiawan from associate partner to the team covering the El Herlina Lisa, when talking about the phenomenon of entrepreneurial failure and bankruptcy in Indonesia in running the business. Although this phenomenon is a natural thing, according to Jahja not mean can not be avoided. Binis and marketing consultant also gave some ideas for the entrepreneur to minimize the risk of failure and bankruptcy. The following excerpt from the interview.
How do you see the phenomenon of entrepreneur bankruptcy in Indonesia?
Usually this, from which 100 seedlings grown entrepreneurs, usually 80% die and 20% live and survive. But the 20% who survive this, 5 years later will shrink again. Within the first 1-3 years will fall, and the rest will last up to 5 years and who survived a period of more than 5 years will also be filtered again. So the collapse of all kinds. Some businesses went bankrupt in early (premature), just beginning, already bankrupt. Bankrupt at the time began to grow and go bankrupt in the adult. This phenomenon usually occurs. If at bangrutnya introductory phase to grow, there is rarely rescue. But as adults bankrupt, it was easier. Companies can sell, the take over, and find investors. In the years 2000-2003, most of the bankrupt company. Among Dotcom companies. These communities are mushrooming everywhere, but he was no less than 2 years.
What do you think caused it?
Usually, they just have an idea but do not have strong business skills. So the seed was very good entrepreneur once, but must also be accompanied by a business skill as a strong fundamental. Therefore, there must be a true entrepreneur education so that people can learn how to become an entrepreneur who can manage the company and can avoid the trap-trap risk of business failure. Broadly speaking, it could be due to bankruptcy because of internal factors, such as miss-management, such as family management, collusion, etc.. External factors, such as the monetary crisis. For example, companies that had declined and then rose again, is the Export bag. When faced with a crisis due to cost push pressure is too high, they finally did a total revitalization. Management's corporate strategy Rejuvenation (Rejuvenation-red) that has begun to let this wilt not die truth.
The cause of the most dominant?
Mismanagement. The number of entrepreneurs set out from a hobby, or a fad and suddenly become entrepreneurs. But they are not polished. Oh sorry, that wild way. They were surprised, opportunities can be exploited, and large orders, so they are not ready to arrange everything. They become important if only for covering the order is fulfilled. They do not develop and mature to make calculations. But if management and strong organizational, and business skills were good, and the pressure in siatuasi however, they will be able to survive and twisted. They know that backup plans in dealing with difficult situations. But if you do not have it all, be breached.
Your opinion about the school entrepreneur who has been there now?
Most entrepreneurs were born naturally. Natural embryos never the truth entrepreneur school. Education entrepreneurs truth is already standardized curriculum. Bagimana create business plans, conduct business control, and develop a good organization. Well, better that way. Departure from an idea truly unique and market it there. There is polished and prepared business plans, in which there is a strategy to deal with the market so do not let the embryos grow existing and missing. There is a natural entrepreneur, and then taught himself and success. At a certain stage he survived not because of his entrepreneurial skill but because of their ability to integrate entrepreneurship with the elements of professionalism. He began to recognize and professional management. If you do not use professional management and would not have survived. One disadvantage is mencampuradukan business entrepreneur and personal or family finances.
Is there anything else that must be considered?
Network. Entrepreneurship can be great because of its ability to build networks and this capability is very important. So, it's good that larger companies or state enterprises, state enterprises to facilitate SME-SME so that there is institutional, and make practical and educational modules that can be used as a systematic guide for the perpetrators of this SME.
Basic what should have a entrepereneur?
Knowledge management, networking and market. These three things important. An entrepreneur must know the market there are products or services, or guns, and how to develop markets, and his marketing skills should also be there. Formula SE = MC2, Successfull Entrepreneur = Marketing, Competensi, and Conection.
So far, how the business entrepreneur to market what you see?
Still lacking. They can make a product but can not package the product well. Packaging is not attractive, his brand ugly sometimes even absent, or present but less so for the commercial market in guns could be modern while the traditional market in overpriced. For example, in Central Java, a lot of business people working in the field of traditional beverages. At first they did not understand about branding, and market. But they have mastery in one area. Eventually they learned that a long time, I have seen a lot of success. They taught himself, experimenting to make the product more attractive and modern market could get even if further development can also be exported.
How do you see the wriggling entrepreneur in this country today?
Many entrepreneurs emerged because of the condition. For example, people who used to work, have capital, and it is entrepreneurs but they do not have basic. But I am quite happy with the current era of leadership. Lots of seeds to grow new entrepreneurs with extraordinary creativity. They were so brave to take higher risks, make new breakthroughs. For the entrepreneur who can really say is an entrepreneur willing to take risks and give birth to an idea. But there is also a follower (follower-ed) entrepreneurs are people who went along. Become entrepreneurs because look at what else the trends and behavior, he felt it was an opportunity and he entered. For example, when Mr. Bags?? S other behavior that is not a pure entrepreneur and their follewer only their first claim but not so. So, there are people who did take the first risk and there is also the only part of it. Usually the fastest is the second collapse. But it also depends on the first or pioneer how he manage the market. If not he will be disalip and he had fallen.
What strategies can be applied to avoid bankruptcy?
One of them we will talk marketing. How to create diffresiansi. Competitors may come and go but an entrepreneur must do improvisation and innovation. Improvisation in business, management quality, and innovation in the product. So that his competence gap further and more difficult to imitate and be the market leader (market leader-ed)
Your advice for entrepreneurs?
In starting a business identify themselves. That is, what competencies possessed and what will be sold to the market. Second, identify the market, customers and competitors who. Third, get up early fundamentals. So, have started to apply the principles of administrative namely, the existence of a clear separation between the personal and business. Fourth, build business networks and do improvisation and innovation on an ongoing basis. Set aside from the business profits earned for improvisation and innovation of products that can make companies can increasingly overlapping
